Probably not. You can either accept that and do nothing, or do something with a chance of changing your app’s faith. There are millions of apps on App store and my question to you is: why do you think they are there in the first place?
Is mobile development quite a fun thing to do? Are mobile apps a status symbol for business nowadays? Are mobile apps in vogue and every one wants to be trendy?
I believe the very reason why everyone is going GAGA over mobile apps is just because mobile applications are presumed to be the greener pasture for businesses. This is the main reason that makes mobile apps the most sought after technology and is attracting business owners to develop apps. Below are some thoughts on what you can try to improve your app’s popularity.
CPI Campaigns
When we talk about mobile search results in iTunes or Google Play, we’re basically talking about up to 40 or 45 apps. No one scrolls down below those results, instead they do a new search. This is the reason why developers strive hard to reach the Zenith when it comes to mobile app ranking. Thus, one of the important tactics is starting a Cost Per Install (CPI) campaign through other channels to guide traffic to your Google Play listing for instance.
For this, you need to pay a fixed amount for each and every install you get. This is to make a good return out of your money and to cling yourself on to the list of top 40 apps, given you have enough of a budget. If you are able to invest the money, then you can get a good ROI.
This technique can be used to its fullest when you already have a considerable number of downloads. Combining your existing popularity with a good CPI campaign can help you get more from your app. There are numerous ad networks which offer CPI campaigns. Some of them are Leadbolt, Tapjoy and other services such as MagicSolver, which specializes in app discovery.
Know Thy users
Analytics is a must have feature for your mobile app as this helps you check how your users interact with your mobile app. This proves to be a great tool for checking the active number of users on your devices and can help improve your popularity. Now that we know analytical tools are important we need to pick the best analytical tool for your app. Therefore you must select a tool that offers multi-app analytics and also comparative analysis. Furthermore, one that also analyzes your users’ behavior from downloading until the deletion and allows A/B testing.
Some of the most widely used tools are:
- Google Analytics. Google being the King Kong of the search world has a very vast role to play in when it comes to analytics and this is the reason behind its analytical tool’s popularity. Google supports Universal Analytics which basically allows you to combine statistics both from websites and mobile app.
- Flurry Analytics. Flurry has completed half a decade in the field of mobile app analytics and has a wide range of clients from Yahoo to Groupon and many more. Definitely a tool to consider for mobile analytics.
- Countly. This is a unified mobile & web analytics tool that also offers some marketing features (unfortunately only for deep pockets). You can make use of its analytic power to see real time statistics both in your web app and site.
Fetch Funds
Getting a venture capitalist to invest in your app is quite difficult for those that don’t have contacts in the industry. However, if you just came up with an incredible idea and need funding for development you can still try to pitch a few investors and see if you “catch” any. Angels.co is one good place to start, though don’t ignore mediums such as producthunt.com
Use your website to drive app traffic
Though mobile apps are as a whole are used by lots of users, people still discover Google first and apps later. So get to Google to get more users for your app. This is the no. 1 reason why making a website for your app can prove to be good for your business. You can make your website attractive using the incredible pictures and videos that you certainly cannot do on your app store landing page. Moreover, you can ask your friends to post reviews for your app which will help you further spread the word and in return help you get more reviews.
One of the most and infallible steps for assuring success for your app is to use your website to get organic search traffic that you funnel to your app. You can write creative articles to spread the word about your app and there are also several ways such as infographics, power point presentations, press releases, blogs, and many more to market your app. You can also go for paid advertisements on social media platforms and popular websites.
In this highly advanced tech world, you need to know that it’s not just all about embracing the latest technology to help you gain an edge on your competition. In order to gain good returns, you must go beyond the adoption of the right technology for mobile app development and find what can make a difference between your app and the millions others.
