Mobile phones have become the center of attraction in almost all categories of business today. The world has witnessed a transition from using mobile phones for communicating purposes to using them for multipurpose activities. Nowadays, the majority of people are using Smartphones.
People use the internet on Smartphones as it is very convenient. Smartphones are handy, compact and so the user can browse the Internet anywhere at any time. Previously, consumers used to use the internet on the desktop either at home or in browsing centers. But now this practice has slowly died out with the evolution in technology.
The rise in use of Smartphones has prompted business organizations to develop mobile apps to “lure” customers. You too can expand your business’ reach easily with the help of apps.
How can a mobile app influence a business?
A mobile app avails a company to acquire a brand name and create an impression among the consumers. Not only that, it also engages the user continuously. Therefore the probability of the user becoming loyal to their organization is high. Naturally the sales and the profit of the company are going to flourish because of this.
This is the ideal time for Small business firms to develop a Mobile app as most of the business owners are still not aware of their value. Therefore, a company that seizes this moment by taking advantage of the situation will most probably be a notch higher than the other ones.
But the crucial challenge for a business firm is to create a good mobile friendly app. To achieve that, developers with good skills and experience is needed. Eventually the app must have all the fascinating features, and at the same time be simple and easy to use.
What should be the approach of the developers?
The developer must have an idea about the user they are targeting.Ideally, if an app is designed to suit all the popular mobile Operating systems, then the app is most likely to come out as a success. However, for example, a particular group or a section of people who use blackberry can also be targeted. A company can be successful even if it prefers to adopt this kind of a strategy, where sole attention can be given to a specific group.
Future of business is dependent on mobile apps
A survey reveals that the people in the age group of 20-35 use Smartphone’s as their primary medium to access the Internet. It is this group, the business organizations are pinning their hopes on as they expect this tendency to only increase.
Polls and Statistics also claim this notion to be true. A recent survey shows that the usage of mobile phones has increased to about 573% in the last three years, which is mind-blowing. More than 60% of the people are willing to change their mind regarding the choices of their brand, if they come across a brand that provides an application which is more mobile friendly. Moreover, nearly 80% of the time spent on Smartphone’s is on mobile apps. This stunning increase in the popularity of mobile apps vividly elucidates the need for businesses to have an efficient mobile app in place.
So, if a company is lukewarm and hesitant to welcome this trend, then in future, it won’t survive in the market. Several business firms have wisely generated some useful mobile apps and have already struck a chord among the young users. Some of the business apps that are predominantly prevalent in the market are elaborated in this article.
Evernote
Business is not a joke by any means. There are a lot of tasks to achieve to be successful in that. So, to make it easier for the companies, Evernote offers to store the list of all the notes and the tasks in one specific place.
With the help of Evernote, it is very easy to communicate as it enables the user to access the data over multiple systems. It also allows the user to share notes and information with his/her team members effectively. This app can be used even when there is no Internet connection as it assists the user to access everything offline.
Evernote not only manages the expenses of a firm, but it can also function as a backup for all the photos and presentations. So even if the phone or the tablet is lost, there is absolutely no need to panic. It also supervises the calendar and permits the user to add reminders.
JustFly
JustFly is a travel app which helps the user to record all the expenses related to his travel. This app helps the traveler to find flights and book hotel rooms at a cheap rate. It keeps track of all the receipts and the entire expense report can be managed on the Smartphone. The app also constantly notifies the user about any discounts or offers. Payment can be paid through Credit Card or PayPal.
Google Drive
Google Drive is an outstanding business tool designed by Google. Files and folders can be transferred or shared from any region of the world. They have their own versions of Word, excel and other components. Any form of document can be edited by using Google Drive. Google drive can be combined with any project management software as this combination helps the user to perform various tasks at different places.
Square Register
Square Register is an important tool for any e-commerce business. It controls and manages the files and projects on one particular platform. Square register transforms the smart phone or the tablet into a credit card reader and facilitates effortless payment ways.
There is no need for a physical credit card processor as the mobile phone itself serves that purpose. It records and saves all the sales reports and also the details about the project. Digital receipts can be sent to the customer immediately after the payment is done.This app is a user friendly one as it is very easy to accept a gift card or an offer.
Robin app
Robin app is designed to reduce the workload as it lends a hand to the user by assisting him/her in managing the schedule every day. This app is used to send emails to workers as well as to the clients. Messages can be sent instantly from any place and this app acts as an assistant to the user. Android has designed Robin app to satisfy this purpose. Siri and Allo can also be used in the place of Robin. The user can select those apps based on the operating system that is in place.
In Conclusion
Hence, Mobile apps have the potential to create numerous opportunities for any business and can help them grow at the right time. But a company must be careful in their approach and must not take things for granted as a small error in decision making could prove to be fatal. Therefore, Business owners must be tenacious in their attitude to make a mark in the industry. Apart from developing and generating a mobile app, vigorous marketing strategy must be espoused to promote the apps. Only then, a business can grow in this competitive world.
Author Bio: Anand Rajendran is CEO and Co-Founder of Dectar.com, best PHP scripts development company located in India. Dectar is a part of Casperon Technologies a leading social and mobile development company which is Developing Uber for X apps for the past 3 years. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.
