There is hardly any sphere nowadays that has not been impacted by the fast mobile development process. Applications are everywhere, as they make our day-to-day life more convenient. Business should be the first to realize this tendency and act in line with it.
Potential and existing clients have improved their routine with the help of apps, why should their interaction with a company be out of the picture? Customers are demanding, and business has to respond to them. If these arguments are not enough, figures and statistics, prepared by Glorium Technologies, are more convincing then.
App Usage Statistics
An average American spends 3.3 hours a day interacting with their smartphones. Why not reach your clients when they are busy with their gadgets. Particularly on apps, they spend 127 minutes. 75% of Americans are reported to check their phones every 15 minutes. Just imagine their seeing pop up notifications from your app once in a while. Moreover, you should take into consideration the fact that the same number of surveyed users prefer native apps to mobile sites. So, the site with responsive design doesn’t count anymore. In 2015, the time people dedicate to their mobile gadgets has increased by 21%.
App Revenue
Revenue is another important point for the business. And apps can face it, as well. According to Statista, the revenue from applications is to double in the next year. In 2015, it was equal to $41.1 bn, for 2016 it is $50.9, and for 2017 — $101.1. Mobile advertising has gathered $100 bn in 2016, that is 430% increase if compared to 2013. 500 merchants surveyed got 42% of mobile sales from their applications.
Reaching new markets
Another issue for business to consider is the number of potential clients. Do you know that there are about 1.4 bn smartphones for every 1.5 people in the world? 1.8 m smartphones are sold per day. By the end of 2016, Juniper Research expects 2 bn mobile purchases. The quantity of application downloads is also to increase. For instance, in 2015 there were 179.63 m downloads, in 2016 the number has got to 224.8 m, and in 2017 it is expected to reach 268.69 m. Furthermore, there are a lot of users who are ready to engage with the brands via apps — 68%. Many of them are not opposed to being contacted by the brands through their messengers.
Saving Costs
The applications can not only bring money for the business but also reduce costs on its operational processes. Kony predicts that enterprise mobility market will have grown from $72bn to $284 by 2019. According to Gartner, 70% of the workforce will have a smartphone by 2018 and up to 25% of enterprises will have an app by 2017. So, companies should not waste time and be the last to catch the trend. 80% of IT decision makers report positive ROI thanks to their apps. 71% of employees spend 2 hours a week accessing company information via their mobile phones. As a result, companies gain 240 hours per year per employee due to working mobile.
To sum up, there are loads of reasons for a company to finally have an app. But the main one is to keep up with the trends in acquiring new clients, as well as making loyal old ones.
